Composition: A&R, a specialist in healthcare advertising, comprises Parminder Singh Thapar CEO, Nadeem Siddiqui, Gieve Acidwalla Directors, Client Servicing, Ashutosh Haldipur Director, Research, Dr. Nazish Pathan Head, Medical Content, Fred Nagarvala Head, Creative, Kunal Puri Head, Films, Uttam Sirur Copy Chief, and a score more of dedicated and accomplished professionals. Indications: Brand strategy; ethical communications; brand launches; sustainment and increase of brand salience; infusion of enthusiasm into sales forces; infusion of belief into doctors. Administration: Through visual aids, leave-behind literature, interactive detailing aids, e-mailers, films and audiovisuals, conference design, collateral material, and patient programs. Contraindications: Cannot be used when there is conflict of interest with brands handled for competitive companies. Interactions: Usually extremely pleasant, with clients such as AstraZeneca, Bristol-Myers Squibb, MSD, Novartis, Pfizer, and Takeda. Precautions: Users should be prepared for dramatic rises in sales. Distinct possibility of addiction. Pregnancy: Usually brief. Time taken from briefing to conception to final output may be surprisingly short. Driving: Yes, indeed. Side Effects: May cause feelings of euphoria. During launch conferences, sales forces have been known to stand and cheer. In very rare cases, marketing managers from pharmaceuticals companies have chosen to join A&R. Overdose: Is there such a thing? Storage: In archives and secure servers, including off-site back-up. Please refer to full information, available on request from A&R, 201, Jagruti Industrial Estate, 367 Mogul Lane, Mahim West, Mumbai 400016, India.